We write today with important news with regard to the cost of our classes and our rates.
Due to increasing costs as well as to the effects of the pandemic, starting on April 1, 2022, our rate per class will increase to $40 from the current $35.
Suffice it to say that despite the crushing financial weight the pandemic has had on our business, during its devastating course we have refused to raise our rates mindful that, as we were struggling, other families and small businesses were as well. And, in the meantime, we have worked hard to build a first-class team of instructors (two thirds of them are now Sweet Blue full-time employees), all former competitive swimmers, and all of them caring people who genuinely love kids, and who provide them with the confidence of safety and with the rigor of proper technical skills.
As this measure finally brings us in line with the industry, we renew our commitment to offer our community of families the finest education in swimming, and we will continue to put the depth of our knowledge of the discipline at the service of those kids who seek safety or fun in the water as well as of those who wish to excel while competing on their teams.
With our heartfelt gratitude for your continued support,
Cristina & Amerigo